How to start a modelling Agency that will worth millions

How to start a modelling Agency

How to start a modelling Agency

Modelling and fashion is currently one of the biggest industries in the world. The term Modelling goes well with fashion, advertising and ushering. Seriously, Everything I have written down in this post concerning how to start a modelling agency is what I can hold back and ask you to pay since it’s a detailed guide to building a multi-million Dollar modelling agency but am giving it out free. All you have to do for me is to share it across the web once you are done reading this. So what am I saying?

Having worked in a multi-million naira fashion and modelling company (saint lauret), I can boldly beat my chest ant tell you to simply follow all my advice here as regard how to start a modelling agency.

Modelling agencies are indeed making serious money as they play a major role in various industries like entertainment, fashion, advertisement, etc.

Now imagine a situation where only modelling business is affecting so many other industries. It’s a huge opportunity right?

Well with this report, will be placing this business to a medium scale size of business and it can be a bit capital intensive for some people and medium for the ones whose are very ready for the business.

What you probably don’t know before investing into modelling agency

1). Collaborate and partner with advertising agency.

This is one of the surest steps smart and successful modelling agencies take that you don’t know. They collaborate with media and advertising agencies on a ration or commission level of partnership. This means that if the modelling agency gets a job to carry out its modelling services, they will present the advertising company to the client

2). you need a friendly team.

The reason why you must consider a friendly team in modelling business is to keep good communication with customers. Once your team lack that friendly impact with everyone, there are chances that your business will be ruined. Build a friendly team using this guide.

  • Select people that easily makes friends
  • Select a team that can easily put a smile on peoples face
  • Get a team that is not scared in meeting the opposite sex
  • Build a team of good looking and fashionable people.
  • Above all your team should be made up of intelligent people.

For the sake of your time, I will not go into the detail of explaining the points above.

3). your team must have the perfect communication skills

Being friendly and having the perfect communication skills are not and will never be that same. That is why I separated the two so you will get it right. When you have a team that is good with these two qualities, then you are already on your way to success in your modelling agency business.

4). your team must be ready to travel

Trust me; just as much as big advertising agencies travel around the country, Modelling agencies do that as well. You must be traveling far and near so as to get better and well-paying clients. You know people tend to select models based on two criteria:

  1. Popular models or celebrities
  2. An unfamiliar model that’s new to an environment

As a starting modelling Agency, you will tend to do better starting with the second option, which means you need to take your models to an environment where they are not popularly known. Then as times goes on, they will gradually transform into popular models which is the gold mine in the business.

How to start a modelling Company

Now you know all the qualities you need and the perfect team you need to build before considering starting a modelling Agency. Firstly you must be ready for business. What do I mean by this? I simply mean you must have put all the necessary things in place as regards to modelling company or agency. They are:

1). Write down your Business plan.

You probably have been told many times that no business does well without a business plan. The major reason why you need a plan is just to help guide, watch and direct your business. Please read up the full reasons why you need a business plan here. Also read how to write one here.

Advice: Don’t bother trying to do it yourself if you know you can’t write it. We will help you do that; it’s our Job. Kindly send us a request here if you need the business plan.

2). Choose and Register a company name

You need to choose a name and register it, Make sure you choose a presentable name. Don’t choose a local name, while doing that also get a simple and professional company logo to represent your brand.

(Don’t worry; GTGRAPHIX is here to help you do that at an affordable price. Kindly contact us here or go to and order for a logo design contest)

Go to CAC or the various company registration bodies for Companies outside Nigeria and get your company registered.

3). Get an Office

Modelling agencies requires that you have a contact office where people can meet you. It’s not like a work from home job where you work from the comfort of your home. So go get an office in an urban or developed city.

NOTE: Some businesses tend to do well in a rural area while others don’t. Modelling agency business goes well in a developed area.

3). Get a company photography/Studio


This is not compulsory but it will be an added advantage on the long term to your modelling company, if you have a photography studio. Reasons being that:

  • It will help reduce cost of hiring a photographer to do all your photo shots for you.
  • With the camera, you can shoot videos to be used for adverts, YouTube and so on
  • You can make extra money from the studio as you know photography is another high paying business on its own.
  • With a photography studio for your modelling company, you tend to have an edge ahead of your competitors.

Don’t worry; the better details are in the Premium business plan. Just hire us to do it for you.

Is time to know the various ways with which you can make money from Modelling agency business.

How to make money from your modelling Agency

  • Advert

Every business want an increase in sales right? That means sales is a problem in Business. First thing that comes into the mind of every business owner is advert so as to become more popular and beat competitors. As someone running a modelling company, you need to source for various ways to help, other businesses using advert. This is where working in partnership with an advertising company comes into play as the company runs the advert, your models are used.

The two must work together if you’re considering using your models as advert.

  • Entertainment

Modelling companies are the top and second in demand in the entertainment industry. In the entertainment industry, models can come in as:

  • Dancers
  • Runway models for the fashion companies
  • Ushers
  • Brand face, etc.
  • Pageantry

When you hear the term “Modelling”, Pageantry is always the first thing that comes into your mind. Let me shock you now; pageantry alone is a gold mine in modelling business if you do it well and on the other side it can ruin your whole agency if you fail to plan well. This is where using a developed location comes into play. If your company is in a rural area, your chances of doing well are very minimal. So now; be properly guided in choosing the right location in your modelling agency business.

If done well, big companies will always partner with you while you share the mutual advantage where they support your event financially and you promote their business in the cost of the event, share the profit or pay some percentages depending on the agreement.

  • Photography and Video packages

celebrity lifestyle

If you have been reading this guide from the first line, you will notice that all the points I mentioned in the first section affects the business in one way or the other. Now you see why having your own photography studio is an added advantage for your modelling agency. Fashion companies, beauty houses, and other small businesses will always come for your models and as such you charge them to wear and use their products for their own adverts.

Above all, you need a business plan for this business, Certainly, businesses like this will always fail if they don’t have the right business plan. Meanwhile having the business plan is not just the issue, you need to be given the complete guide on everything in the business plan on modelling agency.

Nevertheless; we are here to help you do that in few days. Kindly contact us now for your full detailed business plan on how to start a modelling agency.

If you need immediate assistance, kindly call +2347037281050.


Modelling agency is a business worth investing in, having read all these; I believe you are convinced to give it a shot. There are both unisex and non-unisex modelling agencies, therefore, you have the right to choose the one you want.

For further inquiries and clarifications, kindly drop your comments below and please do share the love.

WARNING! This post is Copyright protected; do not copy either any part or the entire piece of this content to any other web page without the right authorization.

Am Igwe Gudtalent Chrisent popularly known as GT. A Geologist, speaker and Motivator, small business and internet business developer and a graphics guru. I love living good, fun and helpful life. You can connect with me on twitter @gudtalent or Google

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